Mike from Use Your Words, PC approached us with the goal of telling his story of starting his practice. We started with discovery to make sure that we knew the story going into production, allowing us to capture and create a relationship with Mike so that the story came out clear and easy to understand. We decided on two videos for UYW, this would allow us to share two aspects of Mike's practice story and create a separate video explaining one of the main tools used with his patients in speech pathology.